Dumb Ways to Die
You've seen the video - now the lives of those charmingly dumb characters are in your hands.
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For this major update I implemented live leaderboards for a new game mode which allowed players to win Dumb Ways to Die merchandise each week.
I implemented the leaderboards using PlayFab, and used Firebase Remote Config to moderate the event without needing to update the app.
I worked closely with our tools team to automate two main processes: delivering discount codes to the winners, and resetting the leaderboards at the end of each week.
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To facilitate development of future online features, I wrote an API which simplifies creating new features that require Backend-as-a-Service integration (e.g. Firebase, PlayFab). The API handles ensuring data is synchronised with the relevant services and handles uploading user data. The API was proven to be effective with the Merch Madness update, and another yet unreleased major update.
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I worked closely with our internal data team to update our existing analytics and add new events to give better insight into our roughly 50,000 DAUs.
I facilitated multiple A/B test phases which yielded results I was able to action to significantly increase average session length.
